Monday, May 9, 2016

TV RATINGS OF "PUENTES DE AMOR" IN PERU: The First-Timer Experience


A new promo released by Panamericana TV featuring Jericho
Rosales (May 5, 2016)

May 4, 2016-  The first Pinoy teleserye to be shown on Peruvian TV, "Puentes de Amor", is being shown on Panamericana TV, a station known for the quality of its local programming, but though a leading station at one point, has been suffering doldrums in the ratings for some time now. It has been shuffling its programming to find the right mix and it was at this juncture when the Pinoy teleserye emerged into the Peruvian scene. For a first-timer, it didn't fare poorly as the numbers might initially suggest. For Panamericana, it's highest rater (La Bateria) was at 33th place with 5.3 points. "Puentes de Amor" is the newest program but it was already the sixth biggest program for the station at 57th place with 1.9 points after only one week (an improvement from the 1.7 that it got at the last rating on April 27). It even beat the program Plan B of noted Peruvian personality Beto Ortiz which is one of the supposed heavyweights of Panamericana TV.

 For comparison in its genre, the Peruvian telenovela Valiente Amor at America TV was in second place at 21.9. The Pinoy teleserye (shown at 5:10 pm pre-primetime) is running against a Mexican telenovela, La Rosa de Guadalupe, which garnered 9.2 points at 14th place (it starts earlier at 4:56 pm at America TV).

Let's see if things would improve later on. After all, it's only been a week. It grew 0.2 points within that week.

UPDATE: On May 3 Ratings, it is already 2.1.

                            May 2 Rating Results
                             April 27 Rating Results


READ ALSO:
  SABOTAGE OF PINOY TELESERYES IN PERU: Now we know why they are bitter & cruel (as if they weren't used to the lowest ratings. VERY "POPULAR KUNWARI" INDEED!!!)

READ ABOUT THE SABOTAGE ON PINOY TELESERYE IN ITS ATTEMPT TO BREAK IN THE LATIN AMERICAN MARKET... BY ANOTHER ASIAN: 

 1. LA PROMESA" in PERU: KATHNIEL is coming to Peru & the "Popular Kunwari" are at War

 2. SABOTAGE OF PINOY TELESERYES IN PERU: Now we know why they are bitter & cruel (as if they weren't used to the lowest ratings. VERY "POPULAR KUNWARI" INDEED!!!)

 3. ONLINE POLL IN KAZAKHSTAN: KATHNIEL is the Most Loved Teleserial Pair

42 comments:

  1. Dapat Forevermore para may hook.

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  2. Sa Peru kasi, naglalaban kasi ang Latina TV at America TV sa ratings so ipinapasa ng Latina ang mga di siguradong programa sa Panamericana, may agreement sila. Parang TV5 sa atin ang Panamericana na kahit anong ganda ng programa malabo sa ratings

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    1. The most na ma-expect natin is to make an impression muna ngayong nakapasok na tayo. Introduction of our brand. Of course, we can always hope na it will be noticed in the long run and help Panamericana regain its past glory kasi marami ang starting to be curious sa Pinoy telenovela. As an achievement isinali ito sa telenovelas latinos list ng isang website. Pinoys are the Asian Latinos culturally. Sana things will roll positively

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  3. Not a great number,but its a good start,pero wala na bang ibang biniling teleserye BOL lang?

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    1. Wala pa yatang iba

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  4. This comment has been removed by the author.

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  5. I dont understand how ppl here in Peru like Latin American series, they are too mainstream. I love to watch Asian or European series, it's a way to learn about cultures. But the problem is the tv station, has no a good propaganda. Puentes de amor <3

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  6. Peru should air our romcoms and not dramas.

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  7. I watched the trailer of Valiente Amor out of curiosity; the lead characters fall in love, only to find out later on that they might be siblings so they parted ways.I can say that it is no different from our traditional soaps, melodramatic with KBP (kidnapan, barilan, patayan) elements. Hahaha. No wonder the Korean series being aired in some channels there serve as a breath of fresh air.

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    1. The Koreans also have their propaganda machine in Peru & it's noisy like in the Philippines, but like in the Philippines, they are sputteting- their dramas are not faring well either. They have entered Peru first but though they have been showing for weeks now they only got 2.3, just 0.4 higher than the first-timer Puentes de Amor

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    2. Following Puentes de Amor at 3 & 4 Pm at Panamericana are two Korean dramas which together with Puentes de Amor have the lowest rankings among the telenovela.
      The leaders in the telenovela are led by the Peruvians followed by the Mexicans & the Turks

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    3. Naka 2.1 na BOL sa latest ratings, konti na lang ang lamang nung mga koreanovela.

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    4. It is too early to be disappointed. It is picking up, positive reviews are increasing in the forums, even in blogs
      For example this review

      http://yorajodelastelenovelas.blogspot.com/2016/04/telenovela-puentes-de-amor-star.html?m=1

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    5. Thanks! BOL is a good show overall perhaps the only disappoinment I had with this show was its finale.

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    6. I read the review link provided above. It says:

      Last telenovela avanza inteligentemente....

      The telenovela progresses INTELLIGENTLY


      Well, it was well-received alright!

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    7. So the Koreans also have low ratings in Peru. In the Philippines nobody is showing them anymore, GMA has finally contracted an Australian show for its next offering

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    8. The Koreans are already on the decline everywhere. Could they be the reason Panamericana is very unpopular in Peru? People avoid it because they know the Koreans are there? The usual Korean propaganda network must be using the same pressure technique they used here in the Philippines pretending anybody like them when everybody is long fed up with their faces.It's good Pinoy have awakened. The Panamericana people should be awakened with their devious gimmicks too.

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    9. The Koreans are more a symptom that a station has problems- they would appear in already distressed stations because healthy stations won't bother with them, they don't bring the ratings anyway. So they should be seen as a rescue operation- when a station like Panamericana in Peru(or GMA in the Philippines) gets beaten in the ratings war, the Koreans would be too happy to be the Salvation Army hoping that being given airtime might help them finally be noticed (though they seemed to have forgotten they have been doing it for nearly two decades but they still get lower & lower ratings). So there is money to be had from the Koreans if the ratings won't come. The Koreans are the signs that a station is in distress and needs help

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    10. In a distressed station like Panamericana even a Korean drama with a very low 2.x is already very high because its biggest program only has 3.x points. The Koreans must be giving away incentives to alleviate the distress because the ratings won't bring in the usual money- a small additional expenses to the Koreans' already big budget for the big international propaganda infrastructure established for their promotion. So expect Panamericana to wallow in its present predicament because it has been battered by low ratings (like GMA might be forced to still play because it is beaten black & blue at the ratings).
      And that's bad news for Puentes de Amor , it is trapped by the circumstances of Panamericana

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    11. Very nice analysis. I think it's better to write off Puentes. Anyway the Hispanic-speakers are busy watching the copies proliferating in the net. That's the first time they see a teleserye & though it is not the best that we have, Puentes is not bad at all. Abscbn should not stop the proliferation and just consider that an investment for the introduction of Pinoy teleserye to Latin America. Anyway, we have more better teleserye & hopefully next time they will encounter a more receptive market

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    12. 11:10, you say they are beaten in the rating game then they bring something that even lower rating, how will that help in the long run ? Whatever they get may help them tide over but if it will still pull them down they will still sink

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    13. 11:49, Good point. It appears the more critical equation is not help from Koreans to distressed stations per se but more to the executives of the latter

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    14. 11:41, Better NOT to write it off. Yes, it's not bad, it's bound to be noticed

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    15. The Koreans then are the new Hall of Shame for those who are beaten in the ratings game be it in Asia or South America. The Scarlet letter-

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  8. I think it was Latina TV who bought Puentes de Amor, it's just so disappointing it unloaded it to Panamericana. The Turk telenovelas are doing fine at Latina but judging from the performance of the Pinoy teleseryes against the Turks in other markets like in Central Asia & Africa, Pinoy teleserye stood out. Rumiko is right, the station could be a factor too. Like TV5 here kung did mag-rate, mahirap mga-rate. Ganyan ang Panamericana. Having said that, it's too early, pwede pa humabol, baka Puentes might pull up Panamericana eventually.

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    1. So Panamericana used to be no.1 in Peru? Can you shed a light on this? I hope we can help regain them the no.1 spot in TV ratings. Hahaha.

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    2. *I hope we can help them regain the no.1 spot in TV ratings. Hahaha. sorry typo

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    3. Nothing about No. 1 was mentioned in the article. But before 2010 when Panamericana used to figure in the ratings on the back of it's mix of "Anime & Brazilian telenovela" its fortune is not as bleak as now

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  9. 7Am, the distributor of Abscbn in South America, should include in their sales talk with Latina next time that Pinoy teleseryes beat Turk dramas in Central Asia & Africa. They can beat them in Peru if given the chance

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    1. Latina is currently being trounced by America TV in the surveys, probably it got jittery & didn't want to gamble with an unknown entity (at least in South America) so it passed Puentes de Amor to Panamericana. There was lack of after-sales relationship with the customer: the Abscbn representative could have assured them that their teleseryes are primetime hits in many countries, that we are one of the biggest producers of HIT telenovelas. Only the Spanish-speaking world doesn't know the teleserye when ironically we are part of the same culture so they will be comfortable with it only if they take a look

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    2. Some Pinoys are impatient. They got used that a teleserye should always be like what happened to the first teleserye released internationally, Pangako sa iyo, in 2001, which became the number 1 hit in all the countries it was released in (number 2 in China).That has been repeated many times with subsequent teleserye releases, but who knows with Bridges of Love,it might only be a slow-starter

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    3. Be realistic. A hit might be impossible with the track record of Panamericana.

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    4. Hmm, are some of those Anonymous Peruvians? I know Rumiko is. Seems a lot of Anonymous know a lot of the background issues

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    5. Not so fast. We have the internet, you can read everything from anywhere in the world. Many Filipinos can understand Spanish after all

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  10. The discussion here is so learned I must say. And it is all about a teleserye <3
    who says only the masses watch teleserye?

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  11. Kudos. Really high level discussion. All about a teleserye

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  12. OTWOl in spanish

    https://www.youtube.com/watch?v=VWBYGXYMvgg

    Dolce Amore in Spanish:

    https://www.youtube.com/watch?v=1NPclJ3e5JQ

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    1. wow,anong ibig sabihin nito,may balak ng bumili sa dolce amore kahit di pa nangngalahati ito sa Abs,hmm?,or talagang malapit ng matapos,naku huwag naman sana,paabutin nnaman nila sana nng kahit na 6 months lang.

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    2. Mas magandang pakinggan ang dubbers na ginamit para sa Peruvian version ng Puentes de Amor kesa sa mga dubbers ng mga YT trailers ng abscbn

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  13. Um,any updates sa ratings?or pakibigay nalang yung link,please nag-aalala kasi ako if this cant pull it off,baka di na tayo makaulit.

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    1. There are reports Puentes de Amor has just been sold to Gama TV of Ecuador & Caracol TV of Colombia. Both stations are the biggest in each country. Uruguay is next though the final confirmation is to be announced yet.

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  14. Mukhang napapagsawaan na ang Turkish novelas. Napapansin ng mga Peruvians na kung dati nakaka-20's sila ngayon mataas ang 16%. Lol. Ang haba naman kasi masyado ng turkish novelas, inaabot ng taon bago matapos.

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