For more than a week now, the Peruvians were the biggest readers of the blog. They were searching for "La Promesa serie filipina" or "... novela filipina". When the teleserye was first shown at Panamericana TV in Peru on September 22, our Peruvian readers were only still searching for news about "Puentes de Amor", the first teleserye shown there. It seemed nobody there was aware that a new Pinoy teleserye "La Promesa" was already showing.
The Latin American distributor, 7A Media, posted the first 3 episodes on Youtube about a week ago, together with a few press releases, & that apparently made the people finally aware. We're featuring the third one to support promotions.
Also noticeable was the lack of video clips of the teleserye in the usual telenovela sites which featured Puentes de amor promptly before, a first for an Asian drama (Korean dramas are featured in Asian-only pirate sites which apparently are their own propaganda outlets- however, the Koreans still have dwelt in the bottom of the Peruvian TV ratings for a decade up to now despite the special propaganda sites, confirming the actual resistance of the market to them). The Spanish-speaking telenovela sites led to the upward ascent in the awareness scale of the first teleserye to be shown in Latin America which lifted its ratings later on, confirming the market is receptive to teleserye if properly cultivated. Pinoy teleseryes are still a novelty in Latin America, as proved by the initial low ratings of La Promesa. Protection of copyrights might not be wise when one is still virtually an unknown in an area. We still need to pump prime awareness in virgin territories, more now that we are already aware of a fierce regional competitor which tries to sabotage in so many ways.
The Latin American distributor, 7A Media, posted the first 3 episodes on Youtube about a week ago, together with a few press releases, & that apparently made the people finally aware. We're featuring the third one to support promotions.
Also noticeable was the lack of video clips of the teleserye in the usual telenovela sites which featured Puentes de amor promptly before, a first for an Asian drama (Korean dramas are featured in Asian-only pirate sites which apparently are their own propaganda outlets- however, the Koreans still have dwelt in the bottom of the Peruvian TV ratings for a decade up to now despite the special propaganda sites, confirming the actual resistance of the market to them). The Spanish-speaking telenovela sites led to the upward ascent in the awareness scale of the first teleserye to be shown in Latin America which lifted its ratings later on, confirming the market is receptive to teleserye if properly cultivated. Pinoy teleseryes are still a novelty in Latin America, as proved by the initial low ratings of La Promesa. Protection of copyrights might not be wise when one is still virtually an unknown in an area. We still need to pump prime awareness in virgin territories, more now that we are already aware of a fierce regional competitor which tries to sabotage in so many ways.
Oldfashioned ang strategy. Dapat meron plan suited sa bawa't market. Even now the teleseryes are pirated by the Korean pirate sites to attract as captive audience the Pinoy teleserye-loving Kazakhs and shown with Russian subtitles but it doesn't dampen the interest on the teleseryes shown in bilingual Kazakhstan where they speak both Kazakh & Russian
ReplyDeleteDapat kalahati man lang sana ini-release nila kasi doon pa lang nag-umigting ang takbo ng istorya
DeleteGaling pagka-dub
ReplyDeleteMay TFC ba sa Spanish?
ReplyDeleteKahit na meron bakit naman sila manunuod, wala naman silang kilala roon
DeleteI think I'm the only Nigerian visiting this Blog
ReplyDeleteSagabal pagkaistrikto ng Abs sa copyrights nya, dapat balance ang promotion sa profit. Mahina ang simula so kokonti nakapanuod. Dapat give a chance na ma-realize ng tao na maganda ang na-miss nila by releasing more segments to encourage them to get hooked & watch the entirety. Tutal maski ipalabas mo ang 1/3 para maglaway ang tao, may 2/3 pa to guarantee may control ka pa rin sa produkto
ReplyDeleteMalinaw na ngayon.Kung 10 years na pinapalabas ang mga Korean sa Peru kahit kulelat sila lagi, ibig sabihin may "special" reason bakit nailalabas pa rin sila. Special gaya ng suhol? Yong nasa GMA, mabababa rin ang ratings, pero bakit isinisingit pa rin ng GMA? Magkano ba ang special rates pag ipinalabas na mababa lagi ang rating?
ReplyDeleteMga panget kasi ang mga Koreano ang tapang ng apog mag-artista
DeleteThe Koreans have Plastic Surgery to change how they look but not much improvement anyway hahaha... so they just bribe so they can pretend popular
Delete