Mr. Bones and The Boneyard Circus - Her Last Drop (OFFICIAL MUSIC VIDEO)

I guess, lighting is the most important tool in a music video, plus nice texture in production design so there will be lots  to engage the attention of the viewer. Diversionary tactics, if you may. Probably, if this was a video with a stark, in-your-face lighting which reveals unsightly stimuli that detracts one's appreciation of the music, perhaps it would be better not to waste anybody's time. But it was packaged in such  a way one would only notice he appreciated the great sounds in the end.